DIGITAL MARKETING PORTFOLIO
Digital Marketing utilizes digital media platforms to promote content, products, and services and is one of the most business-critical marketing components today. It is a cost-effective, measurable, and foolproof way to promote your business to a wider audience and increase brand loyalty along the way.
Razza consists of a team of creative professionals specializing in end-to-end digital marketing services, from ideation and implementation to post evaluation. Each member of our highly skilled team is specialized in at least one digital marketing platform and engaged in continuous growth and training to provide our clients with better results for their digital marketing needs.
10 MILLION IN 10 YEARS
10M in 10 Years is a green movement spearheaded by Energy Development Corporation (EDC) in Negros Island to create a nation where forests and communities live in synergy. 10M in 10 Years is a campaign that aims to restore our forests through the introduction of native and endemic plant life.
WEBSITE IMPROVEMENTS
Migrated website from Silverstripe to WordPress and implemented design improvements at www.10min10.org.
FIFTH ANNIVERSARY EVENT
Launched a social media campaign to celebrate the client’s sixth anniversary and hosted an online zoom event.
VIRTUAL PARTNER MEETINGS
Covered and featured virtual partner meetings.
DEVELOPED COMMUNICATIONS CAMPAIGNS
FEATURE PARTNER STORIESULATOR
Created posts that featured the stories of the client’s partners.
MAKE IT COUNT PHOTO CONTEST
Conceptualized, organized, and executed photo contest for client’s sixth anniversary.
SEASONAL CAMPAIGNS
Launched seasonal campaigns that highlighted specific and relevant themes.
CORPORATE
ENERGY DEVELOPMENT CORPORATION
Established in 1976, Energy Development Corporation is the Philippines’ leading 100% renewable energy company. As one of the world’s pioneers in geothermal power, EDC powers infinite possibilities with the help of its regenerative partnerships.
WEBSITE REDESIGN AND DEVELOPMENT
Redesigned and developed www.energy.com.ph and other additional pages for the digital campaign.
RCOA CONTENT
Development of webpage layout and interactive media. Creation of videos, infographics and social media graphics.
GEOP CONTENT
Development of webpage layout. Creation of videos, infographics and social media graphics.
CONTESTABILITY CHECKER
Developed an online contestability checker for potential customers.
DRIVE TO SITE
Achieved a total of 235,635 website visits in 2021.
DIGITAL MARKETING CAMPAIGN
Ran ad campaigns and generated 323 qualified leads.
RISK MANAGEMENT
Developed a strategy to protect the brand from possible attacks.
EMAIL MARKETING
Curated and distributed monthly newsletter online with a total of 2,636 sign-ups.
CONTENT CREATION
Conceptualized and created graphics and videos on a monthly basis.
SEO IMPLEMENTATION
Optimized webpages, articles, and social media posts for SEO initiatives.
GROWTH IN ENGAGEMENT
Total engagement tof 1,000,063 in 2021.
GROWTH IN FOLLOWERS
Growth of total followers to 11,213 by 2021 from 6,519 in the previous year.
GROWTH IN REACH
Total reach of 12,438,708 in 2021.
EXCEEDED INDUSTRY STANDARD IN ENGAGEMENT RATE
Engagement rate at 12% compared to 0.9% Industry standard in 2021.
SALES CONVERSION RATE
Achieved a conversion rate of 19% (MQL to SQL) in 2021.
BPI/MS INSURANCE CORPORATION
BPI-MS offers consumers peace of mind with a selection of non-life insurance as protection for their investments. BPI-MS is a joint venture of the Bank of the Philippine Islands and Mitsui Sumitomo Insurance Company.
FOOD & TRAVEL
APARTMENT 1B
Apartment 1B is the pioneer in the comfort food concept in the Philippines. Having first opened its doors in 2006, Apartment 1B continues to serve gourmet comfort food prepared with the finest ingredients. Apartment 1B is located in Makati City’s central business district and subsequently opened another location at The Henry Hotel in Pasay City.
WEBSITE DESIGN AND DEVELOPMENT
www.apartment1b.com
CONTENT CREATION
Created 12 hygiene graphics on a monthly basis.
ONLINE ORDERING FORM
Integrated online order forms with secure payment channels.
VIDEO PRODUCTION
Shot and edited videos of restaurant interior and exterior, as well as selected menu items.
GROWTH IN FOLLOWERS
Gained 400 page followers through organic content.
DRIVE TO SITE
17% of website traffic is driven from social media.
RAJAH TRAVEL CORPORATION
Rajah Travel Company is a Filipino-owned company that has been active for over four decades, with the mission to bring customers an epic travel experience, from domestic to international destinations that range from the Asia Pacific, Europe, and all the way to North and South.
ACCOUNT CREATION
Launched the Chooseday Tuesday campaign and created Facebook page.
AWARENESS CAMPAIGN
Created Facebook awareness campaign for Chooseday Tuesday promo.
PROMO BOOSTING
Boosted posts and promos in the Facebook page.
HEALTH & LIFESTYLE
BABY GOALS
Baby Goals aims to provide helpful information and encouragement to couples who are struggling to conceive a child. Baby Goals maintains a strong presence in social media via Facebook while providing information and insight on their website FertilityHelpOnline.com.
It is also through these channels that Baby Goals connects couples with fertility specialists across the country to help them overcome their infertility struggles.
WEBSITE REDESIGN AND DEVELOPMENT
Revamped the website for effective SEO implementation.
DEVELOPED A CONTENT AND MARKETING STRATEGY
CREATED MONTHLY CONTENT
Conceptualized and created content based on the developed strategy, including one article on a monthly basis.
ACHIEVED 2021 TARGET METRICS
Followers: 13,188
Total Reach: 3,346,687
Total Engagement: 142,842
Engagement Rate: 5%
YOGAPLUS
YogaPlus is a virtual studio designed to offer the experience of bringing the yoga studio environment to your home and office. YogaPlus provides the convenience to practice wherever you are, and the options to choose a class by teacher, duration, style, and level for a more personalized YogaPlus experience.
CONTENT CREATION
Created monthly graphic and video posts for promos and organic social media marketing.
STRATEGY AND CONTENT PLAN
Assisted in preparing digital marketing strategy and content plan.
EMAIL MARKETING
Assisted in layout and content creation for email marketing campaigns.
COMMUNITY MASCOT
Conceptualized and created official community mascot.
MOTOR & TECH
ANC+ GROUP OF COMPANIES
ANC+ Group of Companies started in 1998 and is known to be one of the top marketers in Ford vehicles and genuine parts and accessories. ANC also markets Geely, Honda, Kia, Mazda, MG, Subaru, and Suzuki vehicles, as well as accessories and after-sales services for their brands.
WEBSITE DESIGN AND DEVELOPMENT
Designed and developed a website with cross-brand and cross-model comparison functionality.
SOCIAL MEDIA MANAGEMENT
Optimized the social media accounts of the 37 dealerships from Laguna to Pampanga.
CONTENT CREATION
Produced monthly content for each car brand.
HYUNDAI PASIG
Hyundai Pasig is one of the dealerships under Hyundai Asia Resources, Inc.(HARI), which has rapidly become the third top player in the Philippine automotive industry today and is consistently recognized for best practices in business strategy and customer-driven innovation.
WEBSITE DESIGN AND DEVELOPMENT
www.hyundaipasig.com
ON-SITE VIDEO AND PHOTO SERVICES
Shot and edited photos and videos of the branch’s various areas to build an asset library.
CONTENT CREATION
Conceptualized and created graphic and video posts on a monthly basis.
ACHIEVED TARGET METRICS
Total Followers: 13,829
Total Impressions: 1,460,809
Total Reach: 1,080,162
Total Engagement: 47,649
Engagement Rate: 5%
ACQUIRED SALES LEADS
Achieved a total of 1,137 leads from a Lead Generation campaign in 2021.
POUNDIT
PoundIt is an e-commerce platform that is dedicated to providing consumers with “happiness in a box” through risk-free gadget shopping, authorized partners of top brands, and full manufacturers’ warranty—all at their fingertips.
E-COMMERCE PLATFORM
Provided support for the initial set up of www.poundit.com from customizing the design to front loading the SKUs.
CONTENT CREATION
Created monthly graphic posts for promos and organic social media marketing.
AD CAMPAIGN MANAGEMENT
Managed paid ad campaigns for brand and product promotions.
SOCIAL
REGENERATIVE REVOLUTION
Regenerative Revolution is a green movement that aims to empower Filipinos to go beyond sustainability and live regeneratively.
WEBSITE DESIGN & DEVELOPMENT
Designed and developed www.regenerativerevolution.ph with gamified features such as the carbon footprint calculator, action cards, and a reward point system.
USER RECRUITMENT
Focused efforts in user sign-ups, achieving a over 4,000 user registration within 10 months.
CONTENT CREATION
Conceptualized and created monthly educational content pertaining to carbon impact, climate crisis, and going beyond sustainable living.
CARBON FOOTPRINT CALCULATOR
Developed a carbon footprint calculator that determines your carbon emission impact based on your lifestyle.
CORPORATE PARTNERSHIPS
Focused efforts in developing mutually beneficial partnerships with third party corporations and organizations.